World leader in the olfactory marketing sector

Unmissable business opportunity for investors and/or potential new shareholders who want to take part in an ambitious and high-performing project.

In-store radio and olfactory marketing.

These are the two macro business areas of this splendid commercial reality for sale in the immediate vicinity of Brindisi, in Puglia.

In these 20 years of operation, the company for sale has achieved an enormous development in the reality of communication and marketing, adding, over time, to the main activity of consultancy services in advertising products on behalf of large retailers, that secondary which instead concerns the wholesale trade of perfumes.

But how did it come to this?

In the framework of such a challenging area as that of marketing, the initial and important foundations have been well designed through the creation of the In-store Radio, for the GDO and HO.RE.CA. market.

When we talk about In-store Radio, we mean making available to its customers, such as shops and restaurants, an exclusive internal radio with music and messages (commercials) dedicated to their Brand, in order to welcome, entertain and informing its customers and guests about initiatives, promotions and internal communications relating to its business, to generate and strengthen the Brand identity.

This is made possible thanks to the use of proprietary software, a mini-hardware support located at the customer's premises, connected via the Internet to internal servers, with the ultimate aim of offering periodic updating of the editorial contents.

The latter, essentially vocal information and commercials, are entirely conceived, recorded, edited and programmed on the customer's device directly by the production studios of the business for sale, thanks to the staff's in-depth professional experience.

In this regard, a particularly relevant aspect is given by the fact that the in-store radio service, to date, represents 50% of the large turnover of the business in question.

The profound experience in sensory marketing in the audio niche has led them over time to ask themselves new questions and above all to expand their business idea.

Hence the idea of ​​olfactory marketing, to tell the story behind each brand in an even more effective, original and profound way.

From the creation of the olfactory logo to the ambient fragrance up to the perfume for custom shops.

There is only one goal and that is to create an "affective" communication between the brand and the customer.

In other words, unconventional communication that is truly capable of conveying an empathic perception of the corporate identity.

Thus, since 2016, partly to diversify the business, and partly to achieve a competitive advantage, the business for sale has given life to the olfactory marketing service, generating its proprietary brand, which boasts among the various customers, prestigious national brands in the world of telecommunications, professional football and design.

In particular, abroad it can boast customers in Switzerland, Belgium, France, Croatia and the Republic of the Congo.

Today it boasts a leading position among the main players in the sector and is a certain reference for brands and customers of various kinds who wish to use the mnemonic and performative force of perfume to present their brand identity.

LOGISTICS

The business for sale is developed in a rented property, on the ground floor, and consists of a single room for commercial use with services and accessories, for a total area of ​​approximately 300 m2.

The premises entirely renovated in 2022 are in excellent condition and suitable for commercial use.

The equipped space includes: electrical system; heating system; Toilet; folding chairs and stools; tables; cleaning of the premises after use; technical shelves for storing perfumes; various equipment and systems, resulting specific to the processing of home fragrances (scales, labellers, stirring rods, stools, etc.); gowns, gloves and masks useful for processing.

STRENGTHS

• World leader in the olfactory marketing sector

• 20 years of experience in Sensory Marketing

• Proprietary brand

• Portfolio of international clients, operating in various sectors

• High turnover

• Excellent growth potential

BUSINESS OPPORTUNITIES

The purchase of this business for sale in Brindisi represents an excellent investment opportunity for entrepreneurs who intend to focus on an innovative business , with great growth potential, capable of ensuring important competitive advantages over the competition, also given by the ' excellent reputation , which over time has strengthened its positioning on the market .

Proposals for company transfer and the introduction of new partners are evaluated .

Confidential negotiations.